ANGLR: Mobile Application Feature Exploration

The Problem

The app needed an intuitive way for users to quickly familiarize themselves with core features after creating an account.

My Role

As part of the UX team, I conducted in-depth interviews across five distinct angler personas to establish user priorities.

The Process

I created low-fidelity walkthroughs and interactive user flows for the Couch Challenge (a new gamified onboarding feature) and translated those concepts into high-fidelity UI designs complete with achievement badges.

The Outcome

The frictionless onboarding and gamified engagement features successfully familiarized new users with the app while boosting long-term platform retention.